Omnipods - Good Business Sense
By providing 'Access to All' accommodation businesses open their doors to a market place that is currently under developed. For disabled or reduced mobility individuals it is a great challenge to find suitable accommodation that allows them to explore holiday destinations in the UK. Holiday parks, campsites, glamping sites, in the main, have been inaccessible, but with Omnipod sowing the seed for change, there are great opportunities for businesses.
Operators who offer accessible accommodation report an increase in business of up to 20% and enjoy occupancy levels of between 80% -97%
A MARKET YOU CAN’T IGNORE; THE FACTS
Tourism is one of the fastest growing sectors in the U.K. economy. John Whittingdale, former Culture Sec. April 2016. (GBTS)
300 million – The total of nights spent away from home by British residents in 2015.
£19.6 billion – The amount spent by British residents in 2015, on nights away from home.
11% – The increase from the previous year. GBTS – 2015
£127 billion -The 2015 total revenue from ALL Tourists in the UK (Tourism Alliance Statistics 2016)
Brexit influence - 4% -The biggest-ever monthly increase from visiting tourists to the UK immediately after the fall in the pound, a factor which remains increasingly attractive to foreign visitors. (Visit Britain 2015-16 annual review)
The UK Accessible Tourism Market
£12.4bn – Spent on trips in the U.K. where a member of the party has an impairment (Visit England 2015) “The Purple Pound"
12.2 million -The number of disabled people in the UK. 2012/13 Family Resources Survey. (FRS)
£80 billion -annual spending power of people with disabilities. (D.W.P.)
14% – of all overnight stays in the UK by disabled people (GBTS 2013)
33% increase of overnight stays in the UK by disabled people between 2009 & 2013 (GBTS 2013)
30% – The increase, between 2009 & 2013, of overnight stays in the UK by the ageing population (over 65’s) (Visit England 2015)